Marketing Plans and Strategies
Marketing budgets and measurement strategies are then specified to ensure the recommended marketing mix meets with your business objectives and improves the overall profitability of the business.
Marketing Mix
For business owners who, themselves, already have a comprehensive understanding of their market, or clients who may wish to simply formalise marketing activities with a more methodical approach, Platinum Mix can develop a unique marketing mix for your business.
A marketing mix concentrates on specific outcomes your business may have and recommends marketing tactics across all four elements associated with the mix; the product, place (distribution), promotion and price. A promotional plan is produced which provides an overview of all promotional activities over a given period of time to ensure your presence in the market is maintained and desired profits achieved.
A Platinum Promotional PlanTM
Many businesses require a more simple solution to planning their marketing activities which may include the recommendation of strategies specific to their business and target markets and a marketing budget, providing them with a consistent and methodical approach to their marketing activities and spend at an affordable price.